Role: Junior Producer and Editor

Deliverables:

• 2 hero videos promoting “The Switch” Period Underwear Campaign launch event. 1 video showcasing the adult packaging, and 1 alt showcasing teen packaging. Each video delivered in 1x1, 9x16, and 4x5 specs. 6x video assets total.
• Sustain videos to promote the Hanes Period Underwear: 3x adult package hero videos with teen package alts in wide, vertical, and 4x5. Additional 6x videos for TikTok release. 24x video assets total

$42k budget. Captured in live action over one 1 hour shoot day.

https://docs.google.com/presentation/d/e/2PACX-1vS3oZVLcAmwH-s10u5pEemE0-e67WHBoFFYJmpOsbT85l1Y3lZe7MkldLQwiZoXgxzU2UHilDQVW4_1/pub?start=false&loop=false&delayms=3000

hanes_sustain__Teen_fivetimes_VRT_edit1.mp4

hanes_sustain_teen_rightorwrong_wide_BS_edit1.mp4

hanes_sustain_nowthereis_4x5_edit1.mp4

hanes_1x1_teen_edit4.mp4